1. Virtual auctions
Virtual auction is one of the most famous and engaging online fundraising events to host. For such events, nonprofit organizations use mobile bidding tools and online auction software to facilitate bids. It is cost-effective and accessible to a broader audience as compared to traditional fundraising events. Virtual auction is a great strategy to raise a higher amount from your online campaigns.
2. Virtual peer-to-peer fundraising
Peer-to-peer strategies are an excellent opportunity for virtual charity donation campaigns. These are also easy to adapt with additional virtual events to drive even more engagement. Some great tactics for virtual peer-to-peer fundraising are viral challenges, ambassador fundraising, and virtual walks and runs.
3. Virtual live-stream
With people socially distant, virtual live-stream has become even more popular. Also, with people working from home, they will be more interested in connecting with people virtually. Even if you are conducting an event on-ground, connecting with your audience through live-streaming will help you raise more funds for the event.
4. Virtual tours
If you are fundraising for a physical space, turn your tour into virtual tours. Ask people to donate the price of a ticket and take them through space via video. Further, people will be capable of connecting with your cause without needing to be there in person and still feel they are there.
Crowdfunding is another effective form of virtual fundraising that is easy to set up. A crowdfunding appeal is an excellent opportunity to push more supporters online to donate. It is all about target-based fundraising where you can also track the progress towards the target and interact with your donors about it accordingly.
Do's and don'ts for your virtual fundraising
Virtual fundraising may sound easy to deal with, but it also involves various risks. One wrong move can act as an obstacle to raising a higher amount for your event. To guarantee that your event goes as planned and that you do not face any problems, here are some do's and don'ts for your online fundraising event.
Do's for virtual fundraising campaign
- The goal should benefit even your recipients and not just your organization.
- Make sure that your donors have to follow just a few steps to donate.
- Update your audience regularly and keep them excited for the virtual fundraising event.
- Use powerful words like "impact," "give," and "life-saving" to engage your audience better.
- Raise money for future or current needs.
Don'ts for virtual fundraising campaign
- Make your donors search to find a place to give online.
- Post or email more than required.
- Provide unnecessary information to your audience.
- Say things that will hurt people.
- Use guilt to get donations.
What inspires people to donate online?
Online platforms make everything easy for people. Without having to move anywhere, they can easily participate in anything they like to. Moreover, with the COVID-19 wave, people have become even more conscious and started to participate online.
It is the same with the fundraising campaign. The audience may hesitate to visit you in person and may not be able to donate even when they are willing to. When you make it easy for them to be a part of the cause, they will be grateful and happily donate using the Best Online Crowdfunding Platform. This way, they feel safe and do not hesitate to pay for your donations. Therefore, through an online fundraising campaign, you can motivate a global audience to take part in your cause.
Get the maximum donors from all around the world
Now that you have understood what online fundraising is, how it works, the best types, and the do's and don'ts, it is time that you get the best from it. For this, you need to make people aware of it. By using creative content, videos, and other strategies across the digital platforms, you can make sure that you get the maximum donors from worldwide. Share your story and talk about the cause and make everything paperless.