Think about recent photos you have seen in the news, on social media, on billboards and in magazines. What stands out to you? What caught your attention? Which of them are memorable and why? Every day, the photos we see help us connect, make us think, define our cultures, and shape our perceptions.
Online users typically spend less than a few seconds on a page before they decide to stay or leave. If the first thing donors see on your crowdfunding campaign page is an uninteresting photo, it’s likely they will navigate away immediately. However, if a captivating photo catches their eye, they are more likely to stay and learn more about your mission. Studies have shown that we can process images faster than text, and images combined with text generate 94% more views than just text alone. And people retain 65% of the information they can pair with an image versus 10% of information they read.
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Test is a good thig to do